About Us
We keep complete control over our vision and growth strategy because this approach guarantees that our core values—trust, integrity, and quality—remain at the centre of our business operations. Our founders' educational backgrounds, one of whom (Sethupathy Palanisaamy) completed a diamond course at the Gemological Institute of America (GIA) in Carlsbad and the other of whom (Siddharth Palanisaamy) graduated with a gemology course from the Indian Institute of Gemology (IIG) in Bangalore and has got an impeccable market knowledge during his Masters in Luxury brand management in London, further reinforce our expertise.
We have been fortunate to have put together a highly skilled team of experts who contribute their knowledge to every stage of production in addition to our cutting-edge machinery. Four gifted pencil sketch artists make up our team, and they are essential in realizing the first design concepts. They collaborate closely with our six CAD designers, who convert these sketches into digital designs while guaranteeing every detail is exact and precise. Following the completion of the designs, each piece of jewellery is meticulously handmade by our twenty goldsmiths, who employ a blend of age-old methods and cutting-edge technology to produce breath-taking, unique creations.